Monteverdi Festival

Visual Identity • Illustration • Branding

Monteverdi Festival

The visual identity of the historic Monteverdi Festival in Cremona, between baroque dream and pop contemporaneity.

Client

Teatro Amilcare Ponchielli

Year

2021–2025

Location

Cremona, Italy

Services

Visual Identity, Illustration, Branding

The visual identity

Immersed in a baroque “dream”, yet with a gaze turned toward pop contemporaneity, Imaginarium designs and creates the visual identity content for the last three annual editions of the historic Monteverdi Festival in Cremona, curated by Teatro Amilcare Ponchielli.

A visual project that aims to become increasingly ambitious, captivating, and poetic over the years, with the goal of exalting and at the same time introducing even new generations to the visionary figure of the great Monteverdi.

It is precisely the word “visionary” that inspired Imaginarium to build the visual stories of these years of the Cremonese Festival, imagining a Monteverdi beyond time, beyond forms and spaces. A Monteverdi without limits, like his eternal music.

Baroque illustration for the Monteverdi Festival, Cremona
“A Monteverdi beyond time, beyond forms and spaces. A Monteverdi without limits, like his eternal music.”

2025 Edition

Heroes

2024 Edition

Where everything was born and everything is reborn

2023 Edition

40° — Social since 1747

2022 Edition

2021 Edition

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Festival Paax

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