Max Gazzè — Alchemaya

A “synthonic” opera drawn with marker pens

Imaginarium created the illustrations for ALCHEMAYA, Max Gazzè's “synthonic” opera. From the cover artwork and booklet for the double CD and triple vinyl (Universal Music), to social media animations, to the design and programming of a dedicated videogame, through to the official music video of the Sanremo entry.

The esoteric concepts of this original work, performed with the Bohemian Symphony Orchestra of Prague and conducted by Maestro Clemente Ferrari, are the protagonists of a visual story that guides the audience through a mysterious and fantastical narrative — part historical, part philosophical, part mythological — about the origin and evolution of the world and humankind, drawn through a journey between classical music, electronics and avant-garde.

The music video for “La leggenda di Cristalda e Pizzomunno”, entered in the Sanremo 2018 competition, was entirely created by Imaginarium, drawing from the iconography of the Beatles' Yellow Submarine and the psychedelia of Monty Python and Terry Gilliam. For the social media campaign of the 2017 theatre tour, we produced a series of animations bringing to life the illustrations designed for the programme booklet.