Music Video • Visual Art • Direction
Figlia
Concept, direction and visual art for the music video of Figlia by Max Gazzè, for Virgin Records and Universal Music.
Music Video • Visual Art • Direction
Concept, direction and visual art for the music video of Figlia by Max Gazzè, for Virgin Records and Universal Music.
Client
Virgin Records Italia / Universal Music
Year
2021
Location
Italy
Services
Concept, Direction, Visual Art, 3D Graphics
In 2021, Imaginarium created the concept, direction and visual art for the music video of Figlia, the closing track of Max Gazzè's album La Matematica dei Rami, for Virgin Records Italia and Universal Music Italia.
A project that blends 3D graphics and traditional hand-drawn illustration on paper, exploring themes of the future, environmental awareness and nature in constant transformation.
In a not-so-distant future, the planet's lifespan is running out. A man from the stars encounters a tiny being unlike all others. A figure resembling a young girl, made of skin and natural elements, leaves and flowers believed to be extinct. At the point of death, a passing on of knowledge and hope. “Figlia” continues her natural evolution, carrying within her the energy of the symbols from humanity's past.
“With games, music and knowledge destroyed, mankind has lost its balance and memory, erasing the future and every possibility of hope.”
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