Brand Identity • Illustration • Branding
Teatro del Giglio
The brand identity for the seasons of Teatro del Giglio in Lucca, the heart of Tuscan cultural life.
Brand Identity • Illustration • Branding
The brand identity for the seasons of Teatro del Giglio in Lucca, the heart of Tuscan cultural life.
Client
Teatro del Giglio di Lucca
Year
2019–2023
Location
Lucca, Italy
Services
Brand Identity, Illustration, Poster Art
Imaginarium designed the brand identity for the seasons of Teatro del Giglio in Lucca. A project centred on the vision of the future of a traditional theatre, a point of reference for Tuscan cultural life.
Teatro del Giglio in Lucca is for us at Imaginarium an "emotional instrument" in every sense, the place that, together with very few others, transmits to us the vibration of Puccini's powerful art, who would sit in one of the boxes to attend rehearsals of his operas.
Puccini's music has been and continues to be the driving force behind this work developing the theatre's overall image and its opera, drama, and dance seasons. The entire project is characterised by illustrations made with marker on paper, with a very precise colour choice: red for opera, blue for drama, grey for dance.
“Puccini's music has been and continues to be the driving force behind this work. Illustrations with marker on paper, with precise colours: red for opera, blue for drama, grey for dance.”
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